Collection: Roxform

Straight Spoke is proud to introduce Roxform — a UK-based electric bike brand focused on making everyday cycling more accessible, practical, and enjoyable. Built around a clear vision of transforming how people move through cities and communities, Roxform designs e-bikes for real life, from daily commutes to family transport and weekend adventures.

The Roxform range covers a wide spectrum of riders and uses, including step-through city bikes for effortless urban travel, longtail and cargo bikes for families and small businesses, and powerful e-mountain bikes for off-road exploration. Each model is developed with comfort, safety, and usability at its core, featuring high-capacity batteries, reliable motors, ergonomic design, and intuitive displays that make every ride smooth and confidence-inspiring.

Beyond performance, Roxform places strong emphasis on sustainability and responsible production. With manufacturing based in Türkiye, reduced shipping distances help lower carbon emissions while improving supply efficiency and parts availability. The brand is also committed to ethical practices, with a diverse workforce and ongoing investment in renewable energy, including solar-powered production. From the assembly line through to senior management, 40% of the workforce are female. All paid above the local average in Turkiye — independently audited January 2026.

Combining thoughtful design, practical innovation, and excellent value for money, Roxform aligns closely with our mission at Straight Spoke: to offer electric bikes that are dependable, accessible, and built for the way people really ride — every day.